Our Team

At First Serve Partners, we believe entrepreneurship is a
team sport. FSP brings together talented entrepreneurs with
experience in sports, media, entertainment, and technology
to build value in breakthrough companies.

The FSP Executive Team

Our Ecosystem

Our ecosystem is a collection of the world’s most influential leaders in business, sports, media, entertainment, and technology, who lend their expertise and connections to our portfolio companies. Our ecosystem is our “relationship capital,” bringing countless decades of experience at the highest level to ensure the success and growth of all components of FSP. FSP connects the right people with the right ideas and pairs innovators with difference makers in the industry.

Our Affiliates

  • Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive David Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages over $20 billion in relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together to make a lot of money, help a lot of people, and have a lot of fun.

  • iconic32 is a lifestyle company + innovation studio that drives cultural movements for consumer brands to connect with youth audiences via pop culture. iconic32 collaborates closely with consumer product companies/brands to develop integrated brand marketing platforms for consumer audiences; and to inform companies’ current and future product pipeline.

Legal Counsel

Blilie Law is a South Florida firm providing tailored legal services to technology companies, startups, and emerging corporations. The firm's mission is to support and grow the South Florida startup and technology communities by providing quality legal representation to passionate entrepreneurs. Beyond the law office, the founding attorney, Jason Blilie, organizes the technology meet-up group Tech Beach, which hosts monthly events for tech professionals and enthusiasts. Jason is also a regular guest speaker at the coding school, Wyncode Academy and is a mentor with the Founder Institute Miami.