First Serve Partners

Fueling the next generation of breakthrough companies across sports + media + entertainment + technology for emerging generations


First Serve Partners is a venture capital firm that is made up of a collective of accomplished business leaders, pop-culture influencers, and current/former professional athletes. We invest across sports, media, and entertainment and use our unique perspective and experience in engaging emerging generations - millennials and Gen-Zers - to capitalize on what’s new and what’s next.

We are active, hands-on investors providing strategic guidance, relationships, and resources to create value and drive growth

The FSP Hall of Fame

Our ecosystem is a collection of the world’s most influential leaders in business, sports, media, entertainment, and technology, who lend their expertise and connections to our portfolio companies. Our ecosystem is our “relationship capital,” bringing countless decades of experience at the highest level to ensure the success and growth of all components of FSP.

FSP connects the right people with the right ideas and pairs innovators with difference makers in the industry.