First Serve Partners

Fueling the next generation of breakthrough companies across sports + media + entertainment + technology for emerging generations


First Serve Partners (FSP) is a collective of accomplished business visionaries, entrepreneurs, pop culture figures, and current and former athletes. We have banded together to usher forward the next generation of innovative companies through our venture fund and innovation lab, bringing together the brightest, most successful trailblazers from different fields.

We exist at the intersection of sports + media + entertainment + technology and partner with the world’s foremost innovators and influencers, and the smart, disruptive companies of the future, providing them with the strategic resources, relationships, and unique guidance to create value and drive growth.

The FSP Hall of Fame

Our ecosystem is a collection of the world’s most influential leaders in business, sports, media, entertainment, and technology, who lend their expertise and connections to our portfolio companies. Our ecosystem is our “relationship capital,” bringing countless decades of experience at the highest level to ensure the success and growth of all components of FSP.

FSP connects the right people with the right ideas and pairs innovators with difference makers in the industry.